Kempten University of Applied Sciences offers the M.A. in Innovation, Entrepreneurship and Leadership, a three-semester full-time program closely aligned with innovation and tourism themes through its focus on dynamic sectors like tourism management.

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Program Structure

The curriculum divides into three strands: Innovation & Business Design, Entrepreneurship & Management, and Leadership Skills, spanning 11 modules plus a master's thesis in the third semester. Modules cover topics like managing innovation processes, customer experience design, market research, company founding, marketing, business models, corporate governance, and value-focused management. Practical elements include case studies, business plan development (e.g., tourism projects), and simulations for conflict management.